Vidya Vasu is chief operating officer of SolveIT Inc., an IT consulting business and software maker focusing on the e-commerce industry.
The Westborough-based SolveIT's CustomView Small Business Program is designed to improve the stagnant e-commerce sales of small businesses. The idea is to provide tools for small businesses to help them wade through the current economic storm.
As part of the Small Business Program, customers use SolveIT's software product CustomView and rely on the company's experience helping small businesses perfect their e-commerce business. CustomView allows businesses to build a virtual storefront from scratch and personalize it to their needs. The software helps businesses build virtual product samples, with personalized colors, logos, images and text, as well as two- and three-dimensional views.
The e-commerce software is designed to integrate with a company's existing back-end applications. Functions include processing billing and shipping details and connection with existing shopping cart applications. It also allows businesses to sign-up additional distributors and connect with distribution networks.
Above all the software captures business leads and helps companies process and track those user requests.
Vasu started SolveIT with her husband Vasu Ram in 2003 as an IT consulting business. The company first jumped into the software product business in 2007. Toward the end of 2008, SolveIT scored a deal for its CustomView product with Aprons, Etc., a South Carolina-based manufacturing of aprons and uniforms. Aprons uses CustomView to capture customer inquiries and coordinate with distributors.
This was followed by a deal with the State of Maine to work on the Maine Arts Commission's interactive Web site. The art commission called on SolveIT to incorporate several dynamic features its Web application, including providing rotational features on the home page, a highly specialized search option and the ability to have RSS feeds. In addition, SolveIT is creating a "my favorites area" for the Web sites' frequent browsers that can store personalized information.
Vasu, who has a master's degree in communications from the University of Madras, worked as a television anchor in India and also has experience in the human resources industry in the United States.
