Boardwalk Fresh Burgers and Fries continued its expansion nationwide with its newest opening in Jeffersonville, Ind. Owner Umang Patel has plans to continue to develop more locations with the chain around Indianapolis, as well as in Kentucky in Louisville and Lexington.
“So we already knew that Boardwalk Fries are world's best, but what about the burgers? Since we opened on June 6 … all I hear is, ‘That was the best burger I have ever had.’ As a restaurant owner/operator that’s music to my ears. Over the course of this year Boardwalk has opened up new locations from the east coast to the west coast with many more to come,” said Patel.
“It’s great to see new business thriving on 10th Street. My family and I had dinner at Boardwalk Burgers last week, and the food was excellent,” said Mike Moore, mayor of Jeffersonville. “We’re happy to welcome them to the neighborhood, and would encourage everyone to get out and give them a try.”
Based in Columbia, Md., Boardwalk Fresh Burgers offers made-to-order, hand-formed, fresh, ground beef burgers and fresh-cut Boardwalk fries cooked in 100 percent peanut oil, along with other family favorites such as hot dogs, grilled cheese, grilled chicken sandwiches, salads and veggie burgers.
“I had been looking into many different concepts over the past few years, and found that many concepts are fads. In my research the only food concepts that will grow are those that are already part of the American diet. So naturally I thought burgers. These days “burger joints” are popping up all over the place, so it’s only natural to ask why Boardwalk? I chose Boardwalk over other burger concepts because of the affordable and simple yet complete package,” said Patel. “Through a carefully selected menu, Boardwalk appeals to men, women and children while other concepts concentrate on one consumer. The cost of entry is similar to a sandwich shop unlike other burger restaurants. The atmosphere in a Boardwalk is vibrant with colors while other concepts have a plain unappealing dining area.”
In addition to its expansion into Indiana, Boardwalk has also recently opened stores in Delaware, Pennsylvania, Georgia, Florida, Virginia and Oregon.
“We are getting a lot of interest from franchisees interested in developing restaurants in Louisville and Lexington, Ky., as well as the northern portion of our territory in Indianapolis, Ind. We have targeted key areas in each city and anticipate having a restaurant in each city by this time next year. The right location makes a world of a difference. We began looking for the location for our flagship store in this territory last August, and now almost a year later we are the proud owners of a record breaking restaurant,” said Patel. “From the very beginning we wanted to take our time and make sure that we were picked a location where we could easily succeed. I hear a lot of people say that the market is soft right now and that renting is cheaper. One thing that we must remember is that the locations that are doing good are going to be more expensive and are relatively recession proof. In other words, you won’t get a deal from the landlord, however you have a better chance at succeeding in that location.”