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Issue Date: February 2012, Posted On: 2/10/2012


Freelancer.com launches in India
Freelancer.com, an outsourcing and crowdsourcing marketplace, launched in India with www.freelancer.in. Chief Executive Matt Barrie, in New Delhi for the launch, said at the press conference, "India is critical to our success. Over 1.2 million of 3 million plus users on our site come from India, making them number one by nationality, and the second largest user demographic in our global marketplace. We are pleased to now launch Freelancer.in to provide better features and support for India."
 

A major functionality of the new site is the ability to transact in rupees. This enables employers to hire locally and makes payments easier because freelancers can withdraw their funds directly to their local bank account, said Freelancer.com. 
 

India is also moving rapidly up the ranks of employers on site. To date, over 127,000 jobs have been posted by employers in India, representing 9 percent of the 1.4 million projects posted on site. Among employers, India now ranks third, after the United States and United Kingdom. Over Rs. 5.8 lakh crore has been paid out worldwide to date, according to the company.
 

As the largest freelancer user base on the global marketplace, Indian workers excel at programming in PHP (8.0 percent), web-site design (7.5 percent), graphic design (4.8 percent), SEO (4.5 percent), data entry (3.6 percent) and copywriting (3.3 percent). 
 
Indian freelancers are hired most often by employers in the United States (40.8 percent), United Kingdom (11.6 percent), India (8.2 percent), Australia (6.0 percent) and Canada (5.0 percent). Indian employers, in turn, most often hire other Indians (13.6 percent), Americans (3.2 percent), Bangladeshis (2.5 percent), Pakistanis (2.5 percent) and Filipino (1.6 percent) freelancers to work for them.
 

"India already represents 38 percent of our user base, but there is tremendous potential for India to cement its status as the freelancing superpower as the other 90 percent of its 1.2 billion population goes online. The economic and social benefit delivered to the population is immense when one can now go online and earn what might typically be their month's wage in a few hours or days; all in a technical area that might otherwise be unavailable in their local environment," said Barrie. "Our mission is to empower entrepreneurs and business owners to start companies. Whether you're looking to start a business and need a digital workforce to help you, or you're a freelancer looking to start a service providing business -- Freelancer.in is the place for Indian entrepreneurs to get going. There's nothing MSMEs can't achieve with Freelancer.in."

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