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Issue Date: November 2012, Posted On: 11/1/2012

MIT MBA student gets $35K Siebel Scholarship
Sriram Emani, a native of Mumbai and a second-year MBA candidate at the Massachusetts Institute of Technology Sloan School of Management, has been named one of 85 Siebel Scholars for 2013. The recognition carries with it a $35,000 scholarship. Emani will also serve on the Siebel Scholars Advisory Board, a group that sets the strategic direction of program.

The Siebel Scholars program was established in 2000 by the Siebel Foundation to recognize the most talented students at the world’s leading graduate schools of business, computer science, and bioengineering. This year’s scholars from across the globe were chosen by the dean of their respective schools on the basis of outstanding academic achievement and demonstrated leadership.

Emani is the founder and CEO of IndianRaga, a digital media start-up venture devoted to democratizing Indian music through technology (www.indianraga.in ). With its technological tools, IndianRaga identifies the most promising musical talent and helps them identify pockets of demand for their music in India and abroad, according to the company. An analytics-based approach to ticket-pricing, audience size, choice of music, and other performance-related factors further supports their efforts. IndianRaga recently partnered with the ITC Sangeet Research Academy, a conservatory for Indian classical music, to promote master classes among international students.

IndianRaga is the winner of the 2012 MIT IDEAS Global Challenge Community Choice Award and the 2012 Creative Business Cup award. He is slated to represent the United States against 23 participating teams from across the globe at the international finals being held between Nov. 12 and Nov. 14 in Copenhagen, Denmark.

“IndianRaga is a finishing school of sorts for these musicians to guide  them in identifying gaps in their skill sets based on audience feedback analytics and connect with global mentors to bridge this gap and build sustainable careers,” said Emani.

In August 2012, Emani helped launched the MIT Accelerating Information Technology Innovation program at the Indian Institute of Technology, Bombay, which works to develop mobile technology and entrepreneurship skills in undergraduate students. Earlier this year, Emani was awarded an MIT Fellowship for Technology and Design to work on low-cost, technology-based solutions for the Indian market.

Emani is co-president of the MIT Sloan Entertainment, Media and Sports Club. His focus this year is to promote technology entrepreneurship in the creative industries, for which he is launching a series of creative industry hack-a-thons with different groups at MIT.

Last year, Emani was invited to launch and moderate the first-ever panel on Indian arts and culture at the MIT India Conference where panelists included the founder of the Jaipur Literature Festival and the president of the Indo-American Arts Council among other leaders from the Indian arts community.

Emani is slated to graduate from MIT Sloan in June 2013.

He completed his undergraduate studies at IIT Bombay. After graduation, he worked in strategy management consulting in India and United States, and then launched the marketing and business development team at the National Centre for the Performing Arts Mumbai. He is a 2011 Tata Scholar and a 2011 Mahindra Scholar.

“The honor of being accepted into the prestigious Siebel Scholar community takes me closer to my dream of leveraging technology and emerging media platforms to promote entrepreneurship in India,” said Emani. “Siebel Scholars have had lasting impact on their schools and communities. This is an incredible opportunity for me to meet with future leaders from the world’s leading universities to work on society’s most pressing problems.”

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