Harman has agreed to a multi-year relationship with Tata Motors to develop and supply branded audio, navigation and multimedia products for vehicles across Tata’s model lines. According to Harman, agreement marks the first time an Indian automaker will bring premium branded audio and infotainment systems to the domestic market.
The first Tata vehicle to include Harman products will be the limited edition Tata Aria MPV, which will include a premium branded audio system under Harman’s JBL brand. The 360-watt JBL sound system features 10 speakers with a dedicated subwoofer, and was previewed earlier this year at the New Delhi Auto Expo.
“This agreement with Tata Motors represents a milestone in the growth of branded audio and infotainment system for the Indian market, and we are tremendously proud and honored to be selected by TATA as their trusted supplier,” said Dinesh Paliwal, Harman’s chairman, president and chief executive officer. “Our development teams will work very closely with Tata’s engineering staff to create unique products that will surprise and delight customers. Together, Harman and Tata will set a new benchmark in OEM installed sound and infotainment in the domestic Indian market.”
Tata Motors is India’s largest automobile company and parent company of Jaguar Land Rover.
“Tata Motors will intensify the application of the Infotainment and Acoustic Platforms developed by Harman and offer world class solutions in this domain in its future passenger car platforms both for the Indian and export markets. Harman’s innovative technologies and large presence in all the premium cars in the world market will help us take our cars to the next level,” said P.M. Telang, managing director of India operations of Tata Motors.
Harman designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets -- supported by 15 brands, including AKG, Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson. Customers include: Audi, BMW, Chrysler, FIAT, Ferrari, General Motors, Hyundai, Kia, Lexus, Land Rover, Mercedes Benz, Porsche, Toyota and Volkswagen.
Headquartered in Stamford, Conn., Harman has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.2 billion in 2011. The company is traded on the New York Stock Exchange.