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Issue Date: January 2011, Posted On: 1/31/2011

IDC opens research business in Bangalore

FRAMINGHAM, Mass. -- The International Data Corp. is opening a wholly-owned India research business unit in Bangalore, India. The new research business unit, which is expected to open in the first quarter of 2011, will enable International Data Corp. to provide more comprehensive coverage of the rapidly expanding information and communications technology markets in India, as well as service the needs of its customers based in India.

The announcement also signals the end of the company’s long-standing relationship with Cyber Media Ltd., which served as its partner and representative in India.

“India will be one of the most important technology markets in the world over the next several decades,” said Kirk Campbell, President and CEO of International Data Corp., which is based in Framingham, Mass. “Already a leading provider of technology services and now a sizeable and rapidly expanding market for both business and consumer technology products, India represents an emerging economy that every company in the information and communications technology industry must understand. By expanding our direct presence in India, International Data Corp. will be able to deliver a greater range of research on India while guaranteeing the insight and consistency our clients expect. The new business unit will also enhance our capacity to support a fast-growing base of customers in India.”

“International Data Corp. is investing in the expansion of its research, consulting, go-to-market and sales capabilities at the same time that India is assuming a greater role in the regional and global information and communications technology market,” said Eva Au, International Data Corp. Asia managing director. “This will help International Data Corp.’s clients to better understand not only what is happening in India’s domestic information and communications technology markets, but how India is shaping the global information and communications technology market.”

International Data Corp. India will continue to be operated by CyberMedia until February 28, 2011, at which time International Data Corp. will launch its own India research business unit. The company will be hiring a substantial number of research, consulting, management, sales and support staff as part of its expansion.

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